So here's the scenario. The Superbowl attracts one of the biggest TV audiences all year. It's a marketer's dream to get their product or service in front of so many people. Disney buys time to plug their forthcoming cgi animated feature Meet the Robinsons and runs this commercial.
The family's sitting around the TV, not necessarily aware of the film until this moment. The commercial fails to answer two very basic questions. Who the heck are the Robinsons and why should we want to meet them?