These two video clips are of Scott Kirsner interviewing Peter Broderick of Paradigm Consulting. The first runs 15 minutes and the second almost 9, but they're full of interesting information about financing, revenue streams, distribution and marketing. Broderick talks about documentaries, which are different than animation in that they automatically have more footage and most likely a lower budget, but his thoughts still point the way the market is evolving and suggest possibilities.
If you can spare the time, these clips are worth watching. If you haven't got the time, bookmark Broderick's site for future reference.