Sunday, September 21, 2008

Bad Photograph

We've all had bad photographs taken. I'm sure that everyone reading this has cringed at a driver's license, passport or yearbook photo of themselves. It's unusual, however, for a publisher to use such a bad photograph on the cover of a book that they want people to purchase. This book, out in October, is aimed at the 9-12 age range. No doubt many children would love to know more about Pixar and animation, but I can't imagine that the above photo will encourage them to reach for this book.

I'm sure that Disney and Pixar have excellent portrait photos available for publicity purposes. Why did an art director choose one where Lasseter is clearly not at ease? Cover up the smile and look at his eyes. This is a classic case of a face sending mixed signals. We've all done it, but most of us are lucky enough not to have it splashed on a book cover.

6 comments:

Steve Schnier said...

That's really short sighted of the publisher. It would be in their best interest to present John Lassiter in the best light possible. That is, if they want to have future cooperation from Pixar.

There's no reason to publish an unflattering photograph. It certainly won't help to sell books.

Pete Emslie said...

This photo looks like it was taken while John was extolling the virtues of the new "Tinker Bell Movie"...

Jerry Beck said...

My guess is that this book is most likely unauthorized and the publisher is using a public domain news photograph or someone's personal snapshot.

Steve Schnier said...

Again, the publisher would be wise to spend a few dollars and hire a photographer to take a good portrait, or source out an approved (and flattering) picture.

Jenny Lerew said...

I suspect Jerry is exactly right.

Gavin Mouldey said...

seems tho me the reason he's cringing is due to the fact that he's had the top of his scalp de-capped.